.It is actually the form of product that can merely have actually been thought up through a makeup performer along with years of knowledge under her waistband. "When I initially received the example from the laboratory and also put it on my cheeks, I searched in the mirror and also said, 'OMG. This is actually a magic,'" creator and CEO Bobbi Brown says to Refinery29, consequently the name. "There was actually nothing at all like it on the market place when our company released it. I'm really proud of that." Featuring a hydrating castor oil and beeswax base, the high shaded ointment isn't like a common lip and cheek rouge. As an alternative, it a lot more closely simulates skin care than makeup. Magic Balm left behind skin layer appearing damp and hydrated due to the fact that it actually moistened skin, all while including a caress of color (it's available in reefs, dull pink, and also oxblood, also). Perhaps most importantly, it looked really good on individuals of every ages, coming from twenty-somethings to the 60+ set. (Jones Street also frequently features versions of any ages in its own projects and product images.).